We rock at Hashtag Asia Awards!

We rock at Hashtag Asia Awards!

2023-07-07

Watsons has achieved remarkable success at the Hashtags Asia awards organized by Marketing Interactive, winning a total of 5 awards. The WatsonsKOL programme, which is a regional influencer marketing campaign motivating over 70 KOLs across 5 markets, won the gold award for Best Social Media Campaign. Through the use of user-generated content from customers, the campaign effectively increased the exposure of their beauty products and generating lead to eCommerce. 

We are honored to receive these awards, which recognise our efforts and dedication to influencer marketing, innovative virtual reality use, and inspiring green lifestyles. By leveraging the power of social media, we keep engaging with our followers across all social channels to reach wider audiences, and built strong relationships with our valued customers worldwide to allow more people to Look Good, Do Good and Feel Great with Watsons.  

 
Check out the full award list: 

  • Best Social Media Campaign : YouTube (Watsons KOL) 
  • Best Use of Celebrity Partnerships (Go Green with Watsons) 
  • Best Use of Live Streaming or Virtual Events (Watsons Go Green VR Hub) 
  • Best Social Media Campaign: Instagram (Watsons KOL) 
  • Best Social Media Community Management (Watsons Go Green VR Hub)