Watsons x Usagyuuun!!! Crossover Unveils a Beautiful World

2024-11-20

Watsons, Asia’s No.1 health & beauty retail brand, is thrilled to announce the crossover with the Usagyuuun!!! character in Asia. This collaboration enhances the customer experience for the region's digitally savvy consumers who seek both wellness and entertainment in their retail interactions.

Watsons introduces Usagyuuun, enhancing customer experience across Asia-Pacific

Usagyuuun, a mochi rabbit character known for its cuteness and infectious energy, has captivated fans in Japan and beyond. With its elastic body and lively motions, Usagyuuun has become a hugely popular GIF sticker character as an energy boost to everyone, Watsons sees strong synergies between the playful and wellness-focused spirit of Usagyuuun and the brand’s core values of making customers LOOK GOOD, DO GOOD, FEEL GREAT every day.

Usagyuuun’s active and adorable nature aligns with Watsons’ commitment to promoting healthier and more sustainable lifestyles. Both Watsons and Usagyuuun share an enthusiastic fan base who are just as thrilled about this collaborative initiative.

Starting in November 2024, Thailand will be the first market to introduce Usagyuuun, followed by a phased rollout across Watsons’ other key markets including Hong Kong, the Philippines, Taiwan, Singapore, Malaysia, Türkiye, and Vietnam.

Customers can look forward to a wide range of Usagyuuun-themed products, including skincare, cosmetics, and personal care items, all adorned with Usagyuuun’s iconic imagery.

Usagyuuun-themed personal care items, available exclusively at Watsons

Bringing Joy to Community and Wellness

To celebrate the launch in Thailand, Watsons will host a special Watsons Run event featuring Usagyuuun in early December. Participants will receive a Usagyuuun-themed medal, runner jersey, goodie bag, and BIB. This event aims to engage the community and promote a healthy, active lifestyle in a fun and interactive way.

Watsons Run event in Thailand featuring Usagyuuun

As part of the launch, Watsons will implement a comprehensive marketing strategy to drive widespread awareness and engagement. This strategy will leverage various digital and in-store touchpoints, including in-store displays, social media activations, collaborations with local influencers, and exclusive product offerings featuring the Usagyuuun character. These efforts aim to create a cohesive and immersive brand experience that resonates with potential customers across all channels.