Raya Celebration at Watsons Malaysia
To celebrate Hari Raya, Watsons Malaysia has just launched a O+O (Offline plus Online) campaign “Gaya Raya Luar Biasa” which means “Extraordinary Raya Style”. A fantastic brand film is produced to promote the most important shopping season in Malaysia. The film features a futuristic style filled with excitement whilst encouraging everyone to celebrate their uniqueness: Believe in yourself. We’re extraordinary wherever we are.
Watsons Malaysia’s first 3D outdoor billboard is also used to promote the campaign, attracting many customers’ attention. The Luar Biasa pop-up event is presented at the Connexion Pavilion Kuala Lumpur, customers can take photos, enjoy amazing games and win prizes!