Proud Moment

2023-04-06

We are thrilled to announce that Watsons has received 4 prestigious awards at the Asia-Pacific Stevie Awards 2023:

Award for Innovation in Sponsorships - Gold
Award for Innovation in the Use of Celebrities or Public Figures - Gold
Award for Innovation in Content Marketing - Bronze
Award for Innovation in Cross-Media Marketing - Bronze

We are proud to be recognized for our efforts with the "Go Green with Watsons Campaign.", which aimed to encourage people to take action towards sustainability and make real behavioral changes to customers. Featuring a crossover with pop phenomenon MIRROR, we positioned going green as easy as a snap of the fingers. Our innovative tactics, including a carbon-neutral live event, an exclusive app and viral social content raise awareness of sustainable living over offline plus online platforms across Hong Kong, Taiwan, Malaysia, and Singapore, driving collection action for a greater good.

Watsons believes that sustainability is not just a one-time campaign, but a long-term commitment. We will continue to inspiring behavioral change in everyday lives and bringing a positive impact to the community - making sustainability truly sustainable.