Watsons' Sweeping Victory at Hashtag Asia Awards

Watsons' Sweeping Victory at Hashtag Asia Awards

Watsons has emerged as the biggest winner and recipient of Brand Hashmaster at the MARKETING-INTERACTIVE Hashtag Asia Awards. With an astounding collection of 12 trophies (5 gold, 3 silver, 4 bronze) , this remarkable accomplishment solidifies Watsons' position as a leading force in social media across Asia.

The Brand Hashmaster title is bestowed upon the overall winner for social media work, recognizing the exceptional efforts from social campaigns to influencer management. This momentous achievement could not have been possible without the remarkable contributions of the Watsons China, Indonesia, Philippines, Singapore and Watsons International, and teams have undoubtedly played a pivotal role in securing this well-deserved recognition.

Congratulations to Watsons BU on this remarkable achievement! The 12 trophies showcased the unwavering dedication and the outstanding efforts of the teams collaboration.

Award-winning titles include:

  • Watsons : Overall Brand HashMaster
  • Watsons International : Best Social Media Education or Awareness Campaign, Best Social Media Use of Emerging Technologies, Best Campaign by a Nano Influencer, Best Campaign by a Macro Influencer
  • Watsons China : Best Social Media Campaign: WeChat, Best Social Media Innovation, Best Social Media Partnerships: Influencers
  • Watsons Indonesia : Best Social Commerce Campaign
  • Watsons Philippines : Best Real Time Response / Newsjacking, Best Social Commerce Campaign, Best Social Media Customer Service
  • Watsons Singapore : Best Social Media Campaign: Instagram