“IMEW” Just Arrives Watsons

Watsons has just launched a new exclusive range “IMEW” in Hong Kong and Malaysia, and will further roll out in the markets of Taiwan, Thailand, Singapore, Philippines and Turkey soon. The brand implies “I am new” to sync with GenZ’s desire on new things. Customers can mix their own perfect formula to match their own needs and skin type, thus enjoying a new skincare customization experience. The packaging is also made with sustainable materials, to care for the environment while meeting the needs for all unique customers.